About Debbie LaChusa and 10stepmarketing

Debbie LaChusa is the author and creator of The 10stepmarketing System which helps solo-professionals and small business owners successfully market their own business in 10 simple steps.

Debbie founded 10stepmarketing in 2004 after running her own marketing consulting firm and virtual agency, DLC Marketing, Inc ., for 7 years (she still provides marketing consulting services through DLC Marketing). All total she has over 21 years of marketing experience, both in marketing agencies and on the client side of the business where she worked as vice president of marketing and public relations for the American Council on Exercise (ACE).

Debbie loves teaching others how to market and has spoken at meetings and conventions across the United States and in Canada and regularly shares her marketing expertise through teleclasses. She also is on the faculty of Wellcoaches Corporation, where to date she has taught over 600 wellness coach trainees from around the world how to successfully market their new coaching practices. Debbie is also a member of the California State University San Marcos extended learning faculty.

Debbie's 10stepmarketing Extreme Marketing Makeover Program has been featured in  Entrepreneur Magazine, her marketing advice is featured in Entrepreneur Magazine's "How to Start a Personal Training Business," she has written and published over 100 articles on marketing and is a contributor to the San Diego Business Journal.

Debbie believes that creating and maintaining relationships is the most powerful way to create success and admits that 100% of her marketing consulting clients came from referrals. She's also very proud of the marketing awards she has received because they represent the high quality standards she strives for.

Debbie also credits much of her success to her ability to set goals and maintain the passion and commitment to reach those goals.  A former marathon runner with a personal best of 3 hours and 26 minutes, Debbie believes the focus, commitment and determination her marathon training provided has been a definite asset in helping her successfully build her two small businesses.

Debbie continues to address her clients' needs by expanding her 10stepmarketing product and service offerings.  Most recently, she launched a blog, 10stepmarketing Connection, and a weekly "Marketing Success" Podcast show with the goal of creating a community where solo-professionals and small business owners can come for support, education, motivation and camaraderie.

Personal

Debbie is fortunate to work out of her home in beautiful, sunny San Diego, with her family and dogs close by.  When she's not working, you'll usually find her spending time with her husband, Louie, their two teenage children, Brianna and Jake, and their two dogs, Maverick and Cheyenne.

Debbie is also a twin!  Although she admits they didn't always get along as children and teenagers, she now says she feels very fortunate to have a close relationship with her fraternal twin sister, Valerie. Debbie has always been fascinated by the connection she and her twin share  and in 2004 she created a web site to collect amazing twin stories from others twins. To read some of the amazing twin stories Debbie has collected from twins all around the world, and to get a copy of her book Twin Connections, visit www.TwinConnections.com

And, a Work-at-Home Mom

Debbie introduced 6FigureWorkAtHomeMom in 2007 to help other moms realize their dream of working from home.

About 10stepmarketing

With 10stepmarketing You Can Expect Results

You'll learn a simple, step-by-step approach to marketing that works.

If you don't have the money to hire someone to manage your marketing for you, I want you to know you can learn how to do yourself.

Once you learn this simple approach, you can use it to market any business, any product or any service, anytime.

You'll be attracting a steady stream of new prospects and clients in no time .

My system is designed to turn your business into a client magnet! You'll learn what you can do to make sure you always have a pipeline full of prospects to sell your products and services to.

This gives you the power to simply turn on the cash faucet whenever you want more clients or sales.

You'll be able to market effectively on a shoestring budget.

You don't have to spend a small fortune to effectively market your business and get new clients. I'll teach you proven marketing techniques you can easily do yourself that are either free or cost very little.

And they work!  How do I know? I've been using them myself to market my small business for over 7 years and I've helped hundreds of other clients successfully use them as well.

Marketing will become less scary and less of a burden.

If you're not sure how to create a marketing plan or what to do to start generating more clients, you're not alone. My simple, step-by-step approach takes away all the guesswork and uncertainty.

You'll know exactly what you need to do every step of the way to get the clients and sales you want. And it will become a part of the way you do business, so it will seem effortless and easy.

The whole world (okay, at least your prospects!) will know about you.

The whole point of marketing is to get the word about you and your services to those you can help or serve.

You'll learn a variety of techniques and activities that will increase your exposure dramatically. Let's face it, if no one knows about the great work you do, you can't help them.

The 10stepmarketing Philosophy

We've all heard the saying.

Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a lifetime.

I believe the same holds true for marketing your own business.

When you know how to create your own marketing plan you can be successful in whatever business you choose. 

You can enjoy the freedom and flexibility of following your dreams, doing work you love and knowing you can make a great living doing it.

Marketing isn't hard when you know what to do.

The problem is most independent professionals, coaches, consultants and small business owners aren't trained in marketing. You're great at doing what you do, but when it comes to marketing it's a whole different story.

I've spent years creating a system that simplifies the process of creating a marketing plan so you can easily learn how to do it yourself.

10stepmarketing is based on the idea that doing something that seems overwhelming is actually very simple when taken one step at a time.

When you have a series of steps to follow you can complete any task, no matter how big. 10stepmarketing makes it easy.

By teaching you how to market one step at a time.

10stepmarketing Makes Marketing Simple

I like to make marketing simple, easy and fun.

So, you won't find a lot of technical marketing lingo in my programs and services.  And if I do use marketing terms,

I'll explain them in plain English so you know exactly what they mean. 

I believe anyone can learn how to market.

You just need a teacher that knows how to make it easy to understand and do. I've spent years creating a system and teaching clients how to market in a simple, straightforward manner.

My goal is to make marketing as effortless as possible so you can succeed.

I will challenge you and push you.

But I'll also be there to support you every step of the way. And the best part is, once you learn how to market your business and how to get the results you want, it's easy to keep re-creating that success over and over.

I've been in your shoes. Since 1998 I've been running my own consulting practice, virtual marketing agency and now, Internet-based training and coaching business.

I know what it's like to have to create and sustain a business without a lot of money for marketing, because that's what I've done for the past seven years. 

I've learned what works and what doesn't work.  And I want to share it with you.

What Makes 10stepmarketing Different?

There are a lot of self-proclaimed marketing gurus and marketing programs out there .  

Many claiming to be THE quick fix or silver bullet you need to skyrocket your business to the moon. 

As I always say, if it seems too good to be true, it probably is. 

10stepmarketing is based on 21 years of proven success. 

It may not be as sexy or exciting as some of those other programs, but it works every time. I based 10stepmarketing on the very same strategic approach to marketing that I have successfully used with hundreds of clients for over 20 years to help them achieve the results they wanted. 

10stepmarketing is simple and easy to follow, even if you currently know nothing about marketing. 

All 10stepmarketing products and services are designed with the "KISS" principle (Keep It Simple Stupid, or Sweetie if you prefer!) in mind. 

Now that you have a better idea of how 10stepmarketing can help you and the results you can expect, visit the Services page to learn more about the products and services I offer that can help you build your business ... one step at a time.